The Brand
ulture Wear Apparel (VWA) CEO, Master Johnson decided to venture into fashion because he takes pride in what he wears. His brand concept was inspired by communities of like-minded people whom he shares experiences of being perceived in a negative view by society because of their outer appearance. He feels its important to create a brand that would represent him and others alike; making a statement with each piece of VWA clothing they wear, whether its a t-shirt, jogging pants or a hoodie.
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The Mission
Master Johnson mission is to establish a clothing line of comfort with designs and styling that will make collectively, a positive and fashionable statement representing his motto; "If One Eats, We All Eat". This message will be embedded on each VWA items, representing out of the box thinkers who strives to build a solid foundation for themselves; vowing not to leave anybody in their circle behind.